Wednesday, 20 October 2010

Film Poster Research

To get a good idea of the conventions in film posters already on the market we picked three popular mockumentary style posters of films out now. These were 'Confetti', 'Borat' and 'Drop Dead Gorgeous'.



This was the first film poster we looked at taken from the film Confetti. The tag line, in the form of a scroll at the top of the page suggests the mockumentary genre type to us. We are make aware of the fact that a competition takes place where a wedding is won. The tag line on this poster is reasonably long, however some words are written in a larger font to attract the eye and persuade the reader to look at it. Surrounding this is a mass of confetti, keeping us in tune with the wedding theme and leading us to the film name which is placed below the tag line. This is written in a huge font, standing out and making us aware that this is the name of the film. The letters are so large that characters are standing in between the letters. This idea as quirky and original.

The image placed on the front of the poster shows the characters placed in fun positions, looking into the camera lens. The comedy genre is established through this as all of the characters have happy expressions and are messing around. The background is white which doesn't give the audience too much to look at (in a good way!). This means the page isn't cluttered and all of the characters can be easily seen. We both agreed that we liked the image showing the characters personalities and had the idea of having our bands all on screen in separate groups, with expressions and poses that match their personalities. For example, the arrogant band would have a stiff stance and wouldn't be smiling into the camera lens.

Below this image there is a second tag line. This tag line makes the audience aware of the rom com genre, 'Three Weddings. One Happy Couple'. The font that this is written in is fancy which matches the 'posh wedding' style. At the bottom of the page they conventionally have a list of cast and crew. Like other films this is written in a mix of thin, tall and short font sizes. This seems the most obvious place to place this information. The release date is also written down here.

This looks like the poster of a feature film as nothing indicates that the film is a mockumentary. We like how the characters are presented on the poster, all looking cheerful however the layout doesn't include a critic review or star rating, something we would like to have on our own film poster.



The second film poster I looked at was taken from the film 'Borat'. The layout is a little different to the poster I looked at above. The first thing I notice is the use of image. The main character is presented to the audience alone. We immediately know it is a comedy as he has a funny moustache, is dressed funny and is holding an American flag. The direct mode of address shows him to be looking up right at the audience but the position of the camera makes him appear vulnerable. Just placing one character on the front of the poster wouldn't work for us as our film is about bands however we do like this idea. I like the use of dull colours (brown, yellow) which make the name of the film stand out.

The name of the film is written in large letters across the actors waist. The font used is original and memorable and conventionally matches the poster style well. A tag line is placed below the film name but this is more about the plot, not giving away the unique mockumentary style.

The cast and crew are unconventionally placed around the outside of the film poster, acting as a border. This idea is original and I personally haven't seen this being done before. The main actor's name is placed at the top of the page, just above the main image.



This is the final poster we looked at and it is for the mockumentary 'Drop Dead Gorgeous'. Immediately I notice a difference in the style of image used. There are people in the image, however it is just their legs with no direct mode of address. Just below the legs we see the faces of the girls who they belong to. These are in the form of a gunshot which hints at the black comedy aspect. The woman lying flat next to the girls stood up also emphasises this. In the top right hand corner of the page there is a tag line. This is written in black font and stands out from the white background. The words used suggest that this film is a feature film in the comedy genre.

This poster is very female orientated, however the pictures in the bullet shots hint a slight darkness. We can't tell specifically from this poster that the film is a mockumentary so we still have no idea if there are any specific conventions we need to include in our own.

The cast and crew are conventionally written across the bottom of the page just like the film 'Confetti'. The text is white so stands out from the black of the background and the font is small, long and thin. The actors names are written under their names which suggests they are famous.

No comments:

Post a Comment